Technology Ideas for Online Businesses
Running a business online can be just as challenging as doing so offline. This is because there are so many technical aspects of running a business online that have to be dealt with around the clock. However, technology can make it work a lot easier seeing as there are so many ways that tasks can be automated. In many instances, it can also make running an online business a lot more efficient, which should be the ultimate goal of any business. In case you need ideas regarding how you can use technology to improve your business, here are a few ideas to consider below.
Tools for Streamlining
When you run an online business, there are so many mundane tasks to manage on a daily basis to meet the needs of online customers. This is where tools and software come into play, as they help make these tasks easier by automating them. The goal should be to automate tasks that humans cannot add value to. Here are a few examples of tools that are useful when it comes to streamlining.
Mailchimp - Most businesses understand the usefulness of emails as a way of communicating with customers. As a result, they often carry out email campaigns. Using tools like Mailchimp can go a long way in helping you eliminate many of the tasks involved and save time. It’s a marketing automation tool that helps manage your campaign and personalize emails.
Freshbooks - Finances are a significant aspect of running a business, especially when it’s online. A tool like Freshbooks enables you to manage your finances using an easy and simplified system. Specific things you can do is track your expenses, send invoices, and manage your books.
Google Drive - You may need to share files between staff clients or partners that are quite robust. In such an instance, Google Drive is a great tool that could help, as it’s a cloud-based file storage system and also doubles as a communication tool as well.
CRM for Customer Relations
A CRM system is a great way to manage customers, clients, suppliers, and any other important contacts that you may have. You want something that’s secure and easily accessible from anywhere in case you’re on the go. This is especially important if you’re doing b2b ecommerce, as a CRM can ensure you’re able to retain customers. If you’re operating your site from an effective platform, then you should be able to enhance the customer experience.
For online businesses, unless you meet regularly with your team in person, you’re going to need reliable communication tools to help you operate effectively. You should, therefore, explore the many communication tools that are available to help you communicate with your team as smoothly as possible. For instance, Skype is a great tool if you’re doing conference calls by audio or video. Slack is also a popular tool, as it allows you to send direct messages and files to a single person or group of employees. You can also organise conversations into different channels. It’s also a great alternative to long, drawn-out emails.